Optimum Nutrition, the world’s #1 sports nutrition brand, joins forces with the world’s leading obstacle course race, activating across 90 events in 29 countries.


Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership.

The two brands unite on values of human performance, believing firmly in the power of
transformational experiences, born through a commitment to unlocking potential by overcoming physical challenges, fueled by the right training and nutrition strategy.

Optimum Nutrition become Spartan’s Official Sports Nutrition partner across 90 event weekends in 2024, spanning 29 markets including the UK, Europe, Asia Pacific and the Middle East. Optimum Nutrition will activate across the Spartan & DEKA event series through brand experiential, sampling and nutrition education - helping competitors to prepare for and recover from their ultimate performance.

Joe de Sena, Spartan CEO said: “Spartan has become a relentless movement, uniting a
community of millions of people who have decided they want to be better, healthier, and
discover what they’re really made of. Our mission is to rip people off the couch, out of their
comfort zones, and arm them with the right tools and knowledge to transform their lives. We have a giant mission, and there’s only a select few other brands out there up for this challenge. Optimum Nutrition is one of them, and together we’re UNLOCKING MORE; an even greater power to change lives. This partnership means millions more people are going to smash what they thought were their limits. That means something.”

Bobby Sheikh, Optimum Nutrition International Marketing VP said: “At Optimum Nutrition, we believe everyone has more potential waiting to be unlocked. Spartan is an incredible platform to challenge people of all fitness levels to move beyond their comfort zones to unlock this potential. We’ve been perfecting sports nutrition for over 35 years, and our products are trusted by athletes across the globe seeking to un harness their ultimate performance - no matter their who they are. Spartan’s values align perfectly with ours, and we look forward to fueling all Spartan racers, helping them discover the transformative power of fitness.”


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