🛡️ Spartan Opens Bidding for North America Presenting Partner as 2025 Participation Soars Past Half a Million

Boston, MA — July 2025: With over 500,000 racers already across the finish line and year-end projections climbing to 1.3 million, Spartan—the global leader in obstacle course racing—is officially opening the bidding for its North America Presenting Partner. This is a rare opportunity for brands to align with the largest and most passionate endurance sport community on the planet.

Spartan has hosted 101 events in 42 countries across 90+ locations this year, and the U.S. and Canada alone will see 56 Spartan races and 12 iconic Tough Mudder events, engaging over 650,000 finishers from elite pros to everyday warriors.

“Our global community is louder, prouder, and stronger than ever,” said Brian Cox, Spartan’s Director of Global Partnerships. “We’re delivering world-class experiences every weekend—from Alpine peaks to desert dust. This isn’t just about branding—it’s about joining a movement built on grit, growth, and transformation.”

📢 The presenting partnership includes:

• Category exclusivity
• Full calendar lock-up across North America
• Branded integration from registration flows to finish line and national media

With 14.5M+ highly engaged followers across Spartan’s global digital ecosystem—and more than 12 million lifetime finishers—the brand’s reach is unmatched. Partners like Reebok, Samsung, and Harley-Davidson have leveraged this platform for deep, lasting connections and powerful ROI.

And with OCR now part of the 2028 Olympic Games via Modern Pentathlon, Spartan is set to hit even greater heights—solidifying its role as the heartbeat of obstacle racing.

🏃‍♂️ Interested brands can submit partnership proposals beginning July 2025 by contacting: brian.cox@spartan.com